A Well Established Buyer Persona Minimizes Advertising While Increasing Revenue

Businesses that have developed a buyer persona¹ have created a fictitious version of what they consider the perfect customer. They use this character to help understand the main traits of members of the business’s target market share, how to attract their attention, and how to encourage them to go on a buying spree when they find the business’s internet-based business.

Benefits of a Buyer Persona

There are several reasons businesses find the buyer persona to be helpful.

Effective Target Marketing

The time it takes to create the persona² will be more than justified when creating a marketing campaign. Business owners will use the sample they have developed to decide what social media outlets to use, what keywords would appeal to the fictitious character, and what motivates them to commit to a purchase. A well-developed persona can save businesses thousands of dollars that would have otherwise been spent on unnecessary advertising.

Creates Unity

Understanding exactly who the ideal customer is wi…