Why Emotions Matter In Marketing? Why Is It Considered As Top Of Priority?

For decades, marketers have been encouraged to use spurious tactics to get people to buy more stuff. Once a brand starts focusing on guilt, anxiety, or fear to sell its products, the potential impact on consumers – particularly those already in fragile mental states – simply isn’t worth it. Such tactics turn us from marketers into exploiters.

Brands and marketers shouldn’t have to trick people into buying stuff. You can positively do this by talking about the good things and the positive things you bring to the market. Marketing is about getting your message out to the market and about shifting products. Marketers should encourage people to move away from cynical fear tactics and move towards positive tactics.

How Does Your Marketing Measure up For Mental health?

1. Don’t make false claims

2. Don’t exaggerate the facts or distort the truth

3. Don’t promote messages that exploit your customers’ emotions

4. Don’t use fear tactics

5. Don’t conceal important information.

6. Don’t bad-mouth your rivals

7. Don’t copy co…