Why Emotions Matter In Marketing? Why Is It Considered As Top Of Priority?

For decades, marketers have been encouraged to use spurious tactics to get people to buy more stuff. Once a brand starts focusing on guilt, anxiety, or fear to sell its products, the potential impact on consumers – particularly those already in fragile mental states – isn’t worth it. Such tactics turn us from marketers into exploiters.

Brands and marketers shouldn’t have to trick people into buying stuff. You can do this positively by talking about the good and positive things you bring to the market. Marketing is about getting your message to the market and shifting products. Marketers should encourage people to move away from cynical fear tactics and towards positive ones.

How Does Your Marketing Measure up For Mental health?

1. Don’t make false claims

2. Don’t exaggerate the facts or distort the truth

3. Don’t promote messages that exploit your customers’ emotions

4. Don’t use fear tactics

5. Don’t conceal important information.

6. Don’t bad-mouth your rivals

7. Don’t copy competitors

8. Don’t be racist, sexist, ag…