Voice Search vs. Text Search — How to Help Your SEO Go Mobile

Since even the family dog has a cell phone these days, it’s no surprise that internet searches on smartphones outnumber those done on desktops and tablets combined. The implications of this extend beyond the need for your company website layout and graphics to be optimized for mobile viewing. The text itself needs tweaking to reflect the way we search when we use a cell phone.

As anyone who has ever searched on a cell for something knows, entering text is arduous and subject to auto-correct errors. Enter voice search: With one touch to the screen, you can speak your request and have the phone do the typing for you. But when we talk to our phones, how does our language use differ from when we type into our computers, and how does this change SEO?

Voice Search vs. Text Search

Searches on keyboards vs. searches by voice differ in the number of words, word choice, and order. Voice searches have longer phrases, are more conversational, have a more specific intent, are often in search of local…