Think Carefully Before Engaging in Advocacy Marketing

Advocacy marketing is a very direct and pointed form of marketing that businesses use to help promote their feelings on a particular matter. More often than not, this form of marketing involves a political issue that has a direct impact on the business. It’s normal for this type of marketing to be funded by a third party, such as a large corporation or organization to which the business is connected.

Examples of Advocacy Marketing

In recent years, there have been many cases of advocacy advertising, which include;

• Environmental issues;

• Support of specific political candidates;

• Human rights;

• Planned parenthood issues;

• Labeling of GMO foods.

Proceed with Caution

When it comes to advocacy advertising, businesses need to proceed with caution and understand that there most likely be objections by at least some of their customers and possibly even suppliers, and in some cases, the backlash can be devastating. This is something that both Chipotle and Panera Bread Company learned when they debuted a ma…