Smart Insights about Mobile Marketing

With a lot of marketing options in this modern world, it is wise for marketers to choose the simplest and easily reachable option to have effective marketing. With a massive increase in the usage of mobile devices, marketers have found the ideal marketing media that is available in people’s hands 24X7.

What is Mobile Marketing?

Mobile marketing is simply the process of communicating with a person for marketing purposes through mobile devices. Today marketers are trying to sort out strategies for marketing through mobile devices to reach people effectively.

Why mobile marketing?

➣ Have a look at a few statistics that suggest why this marketing method is so effective:

• Mobile devices draw 40% of users’ total time spent on the internet;

• 80% of the time spent by users on smartphones is on apps;

• Increasing conversion rates on smartphones and tablets;

• Mobile internet usage is all set to surpass desktop by the end of 2014;

Options for implementing marketing strategies through mobile devices:

A market…