Making The Most of Off-Page SEO

One of the ways that search engines determine the validity of a website is by tracking which sites link to it. The higher the relevancy and clout of the sites that drive traffic to your website, the more they raise your search engine ranking.

No matter how streamlined, keyword-rich and user-friendly your website is, if people within your field are not recommending you to their visitors, search engines will assume that what your business offers is not relevant to what people want.

Off-page, SEO is crucial to developing a website’s online presence and pushing it up to one of the coveted first-page spots in searches. Below are some ways to develop links to your site on outside pages.

Networking:

To build your off-page SEO, you must find people to link to your website. Ideally, these will be signing people in your industry, such as bloggers who review products and services that you offer. There are several ways to encourage them to link to one of your pages.

• Offer to do guest posts: If the web…