How Digital Assistants Like Siri and Cortana are Changing Search

For years, people have dreamed of a high-tech virtual assistant that helps them organize their lives. Until recently, this dream has been some far-fetched, sci-fi fantasy that many consumers simply thought would never come true.

Today, however, digital assistants like Siri, Cortana, and Alexa come built into our devices. While these digital assistants make life more convenient, they’re also changing the face of online search forever. Read on to learn more.

The Rise of Voice Search

According to a recent MindMeld study, 60 percent of U.S. consumers who use voice search only started using it in the last year, and a full 41 percent of people had just picked it up in the last six months. These numbers go to show that the popularity of voice search is growing at exponential rates.

As if that weren’t enough, ComScore predicts that 50 percent of all web searches will be voice-based by the year 2020. As voice search explodes in popularity, though, search engines like Google and the digital assista…