3 Things to Keep in Mind When Creating an Omni-Channel Marketing Strategy

An omnichannel marketing strategy is a form of marketing that allows professionals to make it possible for their customers to take advantage of numerous shopping choices. Common choices include;

  • Mobile apps;

  • Brick and mortar establishments;

  • Catalogs;

  • Websites.

The problem that many business owners encounter when they learn about Omni-Channel marketing is the definition sounds much simpler than it really is. Too often, people think setting up Omni-Channel marketing will lead to an instant increase in sales. In order to work, the entire sales team needs to sit down and create sales messages that remain consistent with each shopping choice. At the same time, the team also needs to create specific goals for the marketing campaign.

The key to successful Omni-Channel marketing strategy is pre-planning.

Study Customers

When it comes to creating an Omni-Channel marketing campaign small businesses have a much easier time than larger businesses. Smaller businesses have a much easier time interacting with their customers and getting to know each one’s shopping preference. The intimate knowledge of customers allows the business to not only determine which shopping channels will get the most use, and also when they should invest in additional stock due to an upcoming event that will trigger an increase in demand. In addition to face-to-face communication, businesses can get to know their customers via social networking.

Business owners who have managed to get the most out of their Omni-Channel marketing strategy are the ones who make sure they enforce their brand each time they interact with their customers. Reinforcing the brand story creates customer loyalty and helps with attraction marketing. Great ways to use an Omni-Channel marketing strategy to connect with customers include;

  • Pop-ups that serve as geo-specific coupons that are sent via emails to customers;

  • Loyalty points;

  • Rewards for using social media hashtags and sharing.


Once the business owner and their marketing team create the types of channels they plan to use for their Omni-Channel marketing strategy program, they need to make sure all the sources of data can be integrated. Once the sources have been integrated, the business can create a complete profile of their customers. They’ll be able to use the information for future marketing campaigns.

Take Advantage of all Available Technology

When creating an Omni-Channel marketing strategy, businesses need to put technology to work for them. Social media networking, programs that provide data analytics, and other tools are often the difference between a successful venture into Omni-Channel marketing and one that fails.

When done correctly, Omni-Channel marketing improves and increases revenue.

Linking with Context

A. The Definition of Omni-Channel Marketing – Plus 7 Tips < https://blog.marketo.com/2014/04/the-definition-of-omni-channel-marketing-plus-7-tips.html >.

B. Omnichannel Marketing: What it is, Why it Matters, and How to Execute it < https://learn.g2.com/omnichannel-marketing >.

C. 15 Examples of Brands With Brilliant Omni-Channel Experiences < https://blog.hubspot.com/service/omni-channel-experience >.

D. 6 Challenges of Omnichannel Marketing Automation and How to Overcome Them < https://www.iflexion.com/blog/omnichannel-marketing >.